Study: 80% Say Social Networks Had No Influence On Holiday Shopping Decisions

Social networks could one day revolutionize how we get shopping recommendations, but not yet. Instead, tablets are causing the biggest shakeup in ecommerce. 80.2% of 1000 holiday shoppers said no,?personal connections on Facebook or another social networking site did not influence their shopping decisions. Other findings of Baynote's annual study include that?48.6% of tablet owners made a purchase through their big mobile device, and that email was the channel with the most useful promotions.

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